In 2019, Fanta introduced a new character to be the brand spokesperson: the Mouth. It was displayed it all touchpoints of the campaign.
We created a content hub with exclusive videos from media partners and influencers. To see it, you have to unlock it by scanning a Fanta can.
We developed a talk show with the Mouth, that was aired at Warner Channel, before Riverdale.
We partnered with Gameloft to create a voice-activated game. All you have to do is shout Fanta really high to make the Mouth jump and get its snacks.
On Snapchat, people could unlock a Special Fanta Lens with the Mouth.
