When the Mexican chain of convenience stores Oxxo arrived in Brazil, they became known overnight for two things:
1. Suddenly they were everywhere.
2. But no one knew how to say its name.
So we decided to use Oxxo's ubiquity in our favor and put in its facade the right way to say its name.
We started a conversation that spreaded like a wildfire on social media.
And we jumped right into it with a light hearted humorous spot on digital.
We also turned actual tweets expressing doubts on how to say Oxxo into posts.
As well as some memes for our feed.
