For its 2020 campaign CCAA we had two challenges: 1. How to make 3 commercials, for its different target audiences, with the same budget for 1? 2. How to do something that was distinct from the previous films, all located in New York, while keeping the structure and concept from them. We decided to use something really iconic of the American culture, taking advantage of the fact that we would go live during the NFL play offs.
We also partnered with ESPN, the official NFL broadcaster in Brazil, to hijack the subject. So not only Paulo Antunes, the most famous American Football announcer in Brazil, was the TV spot voice talent, we also developed content with him for CCAA.
And to get registries for CCAA, we also created banners using the American Football subject but with a twist. Bellow you can see some examples.
