Since the campaign was launched very close to Carnival, we decided to take the shrimp to Rio's famous street parades so people could fight the big shellfish with Eno's help.
People were asked to post their pics with the #ENOCarnaval hashtag on their Instagram and Twitter accounts. The best ones were used as real-time content on Eno's brand channel on Facebook. We put them together in breaking-news style videos that showed the shrimp attacks during Rio's Carnival.
On Youtube, the Shrimp starred a pre-roll ad where he asked you to skip this ad or he would be roasted.
We also worked on the film version for Latin America.