In 2019, adidas launched its soccer boots with a campaign that positioned it as a brand for “Creators Only”. It called out the fakers and phonies of the pitch and encouraged the audience to #DareToCreate.
In Brazil we partnered with Jukanalha, a famous Brazil soccer Youtuber, to develop a 3 part web series showing the Brazilian creators: people inventing their own moves, dribbles and kicks throughout the country.
